ABSTRACT
PurposeThe purpose of this study is to explore the factors influencing customers' revisit intentions of green hotels after the COVID-19 pandemic.Design/methodology/approachThe study is based on the existing literatures and interviews of 404 respondents visiting hotels after the pandemic. The partial least square structural equation modeling is used to analyze the data.FindingsThe findings show that green attitude, green personality and personal norms significantly influence post-COVID-19 green hotel revisit intentions.Practical implicationsThe findings of the study may be useful to hotel operators in formulating focused business strategies improving customers' green hotel revisit intentions and coping with the new normal business environment of the hospitality industry.Originality/valueThe study presents a unique case highlighting how the hospitality business is changing after the COVID-19 pandemic. The study provides important insights for industry operators by integrating attitudes, personality and norms of the customers in examining the green hotels revisit intentions.
ABSTRACT
Purpose: The purpose of this study is to explore the factors influencing customers’ revisit intentions of green hotels after the COVID-19 pandemic. Design/methodology/approach: The study is based on the existing literatures and interviews of 404 respondents visiting hotels after the pandemic. The partial least square structural equation modeling is used to analyze the data. Findings: The findings show that green attitude, green personality and personal norms significantly influence post-COVID-19 green hotel revisit intentions. Practical implications: The findings of the study may be useful to hotel operators in formulating focused business strategies improving customers’ green hotel revisit intentions and coping with the new normal business environment of the hospitality industry. Originality/value: The study presents a unique case highlighting how the hospitality business is changing after the COVID-19 pandemic. The study provides important insights for industry operators by integrating attitudes, personality and norms of the customers in examining the green hotels revisit intentions. © 2022, International Tourism Studies Association.